The Science Behind Why Your Facebook Friends Ignore Facts
I’ve long believed that humans are rational beings. That is to say, that people use logic and evidence to make decisions and determine what’s true. As it turns out, a wealth of cognitive research proves I was decidedly wrong.
We live in a world where more information is flooding our brains than ever before. Advertisers have long battled for our attention. But now, software developers battle for it too, and then sell it back to the advertisers. The more effectively Google and Twitter and Medium can capture our attention, the more money they make.